Privacy and cookies


Automated decision making means the ability to make decisions using technology, without human involvement.

We may use automated decision making in the following circumstances:

  • For the purposes of securing transactions placed through our websites/apps/devices against fraud. We may use a third-party provider’s solution to protect against fraud. The method of fraud detection is based on a number of different data prediction and data intelligence techniques that may change over time, to keep up with technological advancement. These may include, for example, data comparison or association, or detecting outlier (unusual) data patterns. This fraud detection process may be completely automated or may involve some human intervention where the final decision is taken by a person.
As a result of automatic fraud detection, you may experience a delay in the processing of your order/request whilst we review your transaction. You may be limited or excluded from using a service if a risk of fraud is identified.
You have the right to access the information on which we base our decision.


This means automatically processing personal data to evaluate certain personal aspects about an individual, in particular, to analyse or predict aspects concerning performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

When we send or display personalised communications or content, we may use some profiling techniques. This means that we may collect personal data about you in the different scenarios mentioned in the table above, and use this data to analyse, evaluate, or predict your personal preferences, interests, behaviour and/or location.

Based on our analysis, we then send or display communications and/or content specifically tailored to your interests and needs.

You may have the right to object at any time to the use of your personal data for “profiling”. Please see “Your Rights and Choices” section below.


First, we want to be clear that we do not sell your personal data.

We may share your personal data within Reverend Michael Alan

Your personal data may be accessed within Reverend Michael Alan. Where appropriate, we may update the information you share with us, to tailor our communications based on your preferences, and to run analytics and perform statistics.
Your personal data may also be processed on our behalf by our trusted third-party suppliers.
We rely on trusted third parties to perform a range of business operations on our behalf. We only provide them with the information they need to perform the service, and we require that they do not use your personal data for any other purpose. We will always use our best efforts to make sure that all third parties we work with will keep your personal data secure. Examples include:
  • Third parties that assist and help us in providing digital and e-commerce services such as social listening, store locator, loyalty programs, identity management, ratings and reviews, CRM, web analytics and search engine, user-generated content curation tools;
  • Advertising, marketing, digital and social media agencies to help us to deliver advertising, marketing, and campaigns, to analyse their effectiveness, and to manage your contact and questions;
  • Third parties required to deliver a product to you e.g. postal/delivery services;
  • Third parties that assist and help us in providing IT services, such as platform providers, hosting services, maintenance and support on our databases as well as on our software and applications;
  • Payment service providers and credit reference agencies for the purpose of assessing your credit score and verifying your details where this is a condition of entering into a contract with you;
  • Third parties that assist us with customer care and research purposes.
The legal basis for this sharing is our legitimate interests – (i) to improve our products and services; (ii) better engage with you; (iii) prevent fraud; (iv) secure our tools and design new features; and (v) use appropriate suppliers.

We may also disclose your personal data to third parties:

  • In the event that we sell any or part of our business or assets, we may disclose your personal data to the prospective buyer of such business or assets. If Reverend Michael Alan is acquired by a third party, personal data we hold about our consumers relating to those assets will be one of the transferred assets. In such cases, your personal data will be processed by the buyer acting as the new data controller and its privacy policy will govern the processing of your personal data.
  • If we are under a duty to disclose or share your personal data in order to comply with a legal obligation, or in order to enforce or apply our terms of use/sales or other terms and conditions you have agreed to; or to protect the rights, property, or safety of Reverend Michael Alan, our consumers, or others.
  • In other circumstances, if we have your consent or we are permitted to do so by law.


The personal data that we collect from you may be transferred to, accessed in, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our service providers.

Where Reverend Michael Alan transfers personal data outside of the EEA, this will be done in a secure and lawful way. As some countries may not have laws governing the use and transfer of personal data, we will take steps to make sure that third parties adhere to the commitments set out in this Privacy Policy. These steps may include reviewing third parties’ privacy and security standards, and/or entering into appropriate contracts.

For further information, please contact us as per the “Contact” section below.


We will keep your personal data for as long as we need it to provide you with your requested service(s) or to meet our commercial or legal obligations.

To determine the retention period of your personal data, we consider several criteria to make sure that we do not keep your personal data for longer than is necessary or appropriate. These criteria include:

  • The purpose for which we hold your personal data;
  • Our legal and regulatory obligations in relation to that personal data, for example, any financial reporting obligations;
  • Whether our relationship with you is ongoing, for example, you have an active account with one or more of our brands, you continue to receive marketing communications, or you regularly browse or purchase of our websites/apps);
  • Whether you are no longer actively participating or engaging with our brands, for example, you do not open our emails, visit our websites, or share user-generated content;
  • Any specific requests from you in relation to the deletion of your personal data; and
  • Our legitimate business interests in relation to managing our own rights, for example, the defence of any claims.
When we no longer need to retain your personal data, it will be deleted or be anonymised so that you can no longer be identified from it.


We are committed to keeping your personal data secure and taking all reasonable precautions to do so. We contractually require that trusted third parties who handle your personal data for us do the same.

We always do our best to protect your personal data and once we have received your personal data, we use strict procedures and security features to try to prevent unauthorised access. As no transmission of information via the internet is completely secure, we cannot guarantee the security of your personal data transmitted to our site although. Any transmission is therefore at your own risk.


Our websites/apps may, from time to time, contain links to the advertisers and/or affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you share any personal data with these websites.

We may offer you the opportunity to use your social media login when interacting with our websites/apps. If you do so, please be aware that you will be sharing your profile information with us. The personal data that is shared will depend on your social media platform settings. Please visit the relevant social media platform and review its privacy policy to understand how your personal data is shared and used in this context.


Our websites and apps allow users to submit their own content. Please remember that any content submitted to our social media platforms can be viewed by the public, and you should be cautious about providing certain personal data e.g. financial information or address details. We are not responsible for any actions taken by other individuals if you post personal data on one of our social media platforms and we recommend that you do not share such information.


What are they?

A cookie is a small file that a website transfers to the cookie file of the browser on your device so that the website can remember who you are.

We use cookies to help you navigate our website efficiently and to perform certain functions, including site traffic analysis. Cookies may also recognize you on your next log-in and offer you content tailored to your preferences and interests. Cookies do not compromise the security of a website.

Some cookies can collect personal information, including information you disclose like your username, or where cookies track you to deliver more relevant advertising content. For further details on how we use your personal information, please see our Privacy Policy.

There are two types of cookies on our sites – “session” cookies that are temporary cookies that remain on your browser only while you’re on our site, and “persistent” cookies, that remain on your browser for much longer. 

Do I want to stop them?

Many cookies are used to enhance the usability or functionality of a website; therefore disabling cookies may prevent you from using certain parts of this website. We explain the cookies we use in the table below and give you a button by which you can block the optional cookies.

If you do not make either choice then you will be treated as having accepted all cookies on this site.  You can change your mind in subsequent visits and use the buttons below to change your cookie status for our site.

If you wish to restrict or block all the cookies which are set by our website (which as we say may prevent you from using certain parts of the site), or indeed any other website, you can do this through your browser settings.

Which cookies are being used on this site? 

We use four different types of cookies on this site – those that are strictly necessary for the website to function, functionality cookies, performance/analytics cookies, and targeted/advertising cookies.

Strictly Necessary cookies: These are cookies that are essential for our website to work correctly. They may be required for system administration, to prevent fraudulent activity, or for a shopping cart function. These cookies cannot be switched off.

Functionality cookies: These cookies are used to enhance and simplify your user experience. For example, they may remember information about previous choices you have made, remember your password, or allow video or social media content to be properly viewed on the website. You can opt out of functionality cookies using the function below.

Analytics and Performance cookies: These are used for internal purposes to help us understand how you interact with our site, so we can provide you with an improved user experience e.g. to assess the performance of our website, or to test different design ideas for the website. We may work with third parties to perform these services for us, so these cookies may be set by a third party. You can opt out of these cookies using the function below.

Targeting and advertising cookies: These cookies are used to deliver relevant and tailored content (including advertising content) to you, and also to evaluate the effectiveness of that content. This content may be delivered on our websites.

There may be additional cookies managed by third parties, for example:

  1. Social Media Networks and Third Party Content. On our website, we may use social networking icons and sometimes embed video content from websites such as YouTube. When you visit a page with content embedded from, for example, YouTube, or click on a social network icon that takes you to that social network, you will be presented with third-party cookies from Youtube or that site as applicable. We do not control these cookies and you need to check with the applicable third party website for more information.
  1. Flash cookies.  Reverend Michael Alan uses Flash files to deliver part of its content, such as Video Player, throughout the site. To improve user experience Local Shared Objects – or flash cookies as they are commonly known – are employed to provide features such as auto-resume and for saving your preferences. Flash Cookies are stored in your terminal much in the same way as cookies are, however it is not possible to manage them at browser level in the same way.
  1. Spotlight tags – These are something we use to track measure and report on activities that happen when you see or click on one of our advertisements somewhere on the web and then either click through to our website from that ad or visit certain pages on our website within 30 days of having seen one of our advertisements somewhere on the web.